Hi! I'm Boris, originally from Taiwan, and have been working and living in Beijing, China since 2015. Over the past 6 years, I've devoted myself to the brand and marketing world in the country and region of Germany, Hong Kong, China, and Taiwan.
ZAOZUO is a design furniture/lifestyle startup brand/app that I had worked for over the last 4.5 years. As a brand and marketing director, my team and I started everything from scratch and grew the brand from 0 to the No.1 position in this segment in China.
Landor is a globally renowned brand consultancy that I'd worked for during 2014 and 2015 in the HK office. Being a brand strategist, I joined various great projects in mainland China, ranges from property development, industrial theme park, health, and insurance, to cosmetics and fashion. Starting from deck research, client and customer interview, field study to creative brainstorming, I have solid training and profound experience in helping brands define positioning, creative, and marketing strategies. https://landor.com/
And now, I'm working as an independent e-commerce consultant and digital marketer, focusing on China/Taiwan market entry strategy, and business development.
Plz find more about me via my CV attached.
Marketing, Brand and marketing director
Create and steer the development and execution of integrated marketing communications plans and related budgets; hired, trained and managed marketing and support teams of 8 from scratch; support sales and account management, provide tools for successful sales growth in both B2B and B2C furniture and houseware market; lead creative design and copy-writing for digital and print assets, as well as internal and external communications, including website, social media, PR, trade and community engagement.
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